Problem: Rocky Hill Country Day School, a K-12 school, developed a new modern curriculum that put the focus on the children and helped each child grow and learn through a competency-based education. The school needed to elevate its brand to match its new curriculum, change the community perception, and increase enrollment.

Strategy: The goal was to simplify the brand, putting the focus on the students, and developing a modern, sleek look and feel. A new brand was developed with a new name, logo, and all marketing materials including print materials, website design & development, social media, campus signage, and branded products & apparel.

Solution: The new brand took the school to a new level, increasing enrollment and elevating its appearance with faculty, staff, students, and the community at large.